Running a flourishing bankruptcy practice is never an easy job. Every year, scores of new lawyers try their luck in this legal field. While some easily succeed, there are others who try to find sufficient clients for making their practices lucrative. Moreover, recent alterations in bankruptcy law have caused consumers to think that bankruptcy is no more a realistic option. Whatever, bankruptcy will remain popular among people as long as it provides a debtor will a clean and fresh financial start.
Bankruptcy law practices subsist in a tremendously competitive background. People contemplating bankruptcy have an extensive range of service providers to choose from. Remember that you’re not the only duck in the pond; there are others competing in the field too. Thus, bringing a difference in your services may call for a versatile marketing approach. The procedure of knowing what your clients need involves making queries and then listening attentively to their answers. Moreover, law firms need to verify with the bar association about promoting their bankruptcy practice. Following are a few useful steps to help you market your services successfully, so you can draw ample clients to earn a good living.
- Take a look at the requirements of the people in your locality. Find out the unemployment rate and be alert to the foreclosure records in your local newspaper. Besides, study the business environment in your locality. This will give you an idea regarding whether a bankruptcy practice is at all required in a specific region. If the answer is in negative, try to find a new target market.
- Draw attention by broadcasting free information via website content, radio advertisements or talk shows, and local newspaper editorials. Inform your prospective clients regarding different aspects of monetary management – debt consolidation, debt settlement, debt negotiation and bankruptcy. The more information you provide, the sooner you’ll be able to establish yourself as a professional in your target market.
- Get in touch with prospective consumers using social media platforms like Twitter, Facebook, and MySpace. These online platforms provide you with the opportunity to connect with individuals so you have an idea regarding their personal requirements and fiscal situations. Community media also helps you build a level of trust, providing prospective consumers with the trust to call you for personal consultations.
Ask for referrals. Once you’ve successfully helped a client in getting respite from his debt problems, request him or her to recommend friends, relatives and colleagues to you. Your pleased consumers can turn into free marketing sources, enabling you to gain new clients free of charge.
